The catalogue
Lines are drawn by what the fibre is and where it came from, not by what the garment is for. That is why a tote and an overshirt can sit in the same line, and why deadstock has a line of its own at nought per cent.
01
Cotton mechanically reprocessed back into fibre, blended with conventional cotton to hold yarn strength. Recycled fractions here run from 45% to 80%.
Mechanical reprocessing tears fabric back into fibre. Each pass shortens the staple, which is why nothing in this line is 100% recycled cotton and why every article states what the shorter staple means for it.
02
Filament spun from post-consumer PET. Every article in this line is 100% recycled except the wadded gilet, which is 92% because its filling is 80%.
Polyester is a plastic. Reprocessing PET into filament is well established at industrial scale, which is why the percentages here are higher than in any other line. Washing any polyester textile releases microfibres into the wash water.
03
Wool re-carded from spinning and knitting waste, colour-sorted before processing. Recycled fractions from 50% to 100%.
Re-carding shortens the wool fibre. Under EU 1007/2011 reprocessed wool cannot be described as virgin wool, and this line never does. Colour comes from sorting the input rather than from dyeing the finished yarn.
04
Finished fabric that already existed, made into a single run against the rolls available. Recycled content: 0%.
Deadstock is not recycled. No fibre was reprocessed — the cloth was woven, finished and then stored. We list it separately, and at 0% recycled, because calling it recycled would be untrue. Each run ends when the fabric runs out.
05
Two or more recycled fractions in one cloth, each listed separately with its own source type. Totals from 70% to 80%.
A single headline percentage hides the most on a blend. Every fraction is broken out here, because 75% recycled made of cotton and polyester is a different article from 75% recycled made of cotton alone.
06
Neither dyed nor bleached. The colour is the colour of the fibre. Recycled content: 0%.
This line makes one process claim and no others: the yarn was not dyed and not bleached. Shade varies between lots as a result. We assert no downstream benefit from that, because none has been measured for this supply chain.
07
Three articles bought together at a price below the sum of the parts, with each item's own figures listed separately.
A set carries no label of its own. The percentage shown on a set is the plain average of its items and describes no single garment; each item's own percentage, source type and certification status appears on the set page.